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What criteria in addition to critics' approval get a film added to a program?

For instance, prestige value of a director or star? I ask as I was initially interested in a film offered at this year's SIFF, due to recognition of the cast and director, but I then visited an independent film reviews aggregation website that gave the film a low grade, thus my entertainment dollars were redirected to a different SIFF entry based on predicted value.

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  • Img_0779_small
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    We have a slew of programmers, and it usually takes a thumbs up grade from at least three of us for a film to be considered for the festival - and even then a lot of debate tends to ensue. We don't base selections on stars, reviews, or directors (though some directors make truly interesting films, even when they feel like misfires), but on the overall quality of the film and if our SIFF audience will appreciate it. That said, there are all kinds of SIFF audiences, and films that some people find boring, others love. Not every film will be a gem for everyone who watches it, but we hope that the right films will find the right audiences and they will make a connection.

    And I personally tend to ignore the reviews - especially from films that have played at other festivals - because sometimes the reviews are only partly about the movie, and partly about the expectations and their relation to other festival films. As a long time fest binger, I have often times experienced a films that I didn't enjoy when I first saw it because I had just hit that sensory overload point of seeing 5 films a day (as many critics do when doing festivals). But then on later reflection I really grow to love it.

    But seriously, what film were you thinking of? I'll give you an honest answer!

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