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Reputation: -47

Is Wild Rice Disappearing from the Supermarket?

In the past, I always expect to find 3 types of rice at the supermarket: white, brown and "wild" or sometimes called "mixed" rice that includes several varieties from jet black, to brown to brownish-white.

Not that I habitually desire or have been eating wild rice, but in the last few months, the occasions where I went looking for it I am suprised at the lack of brands there are...and even more disheartening is the high prices for very small packages. Just now at QFC for example, I passed up a small packet of wild rice -- selling for over $13 dollars!!

What's going on with wild rice? Is there a shortage due to environmental reasons...or is it a "lost food"...one that the current generation no longer eats?

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4 Answers

  • Icon-med_small
    Reputation: -11

    The problem is that as soon as something is labeled as "healthy", whether it really is or not, the prices will be jacked up because of the endorsement since people will pay anything for it, but then they raise the prices on "unhealthy" items by taxing them, another hike on the "healthy" label. Wild rice has been endorsed as healthy enough that they can now rip you off, like Spam (strange huh?) so now it's delegated to over priced, elitist stores mostly. I miss it to, I use to love wild rice.

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  • Pigeondm2802_228x243_small
    Reputation: 593

    You might start checking out health food stores. Places like Whole Foods and PCC will have them in bulk. Trader Joe's probably sell a cheap mix like those you mentioned. Also it definitely depends on which QFC you are in. The larger ones in the more metropolitan neighbor hoods might have a better selection. I might try the one in the Broadway market. Notice it will be a section with specialty grains or health food.

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  • Gold-head_small
    Reputation: 6000

    Wild rice, the real deal, is scarce and expensive because of the way it's harvested -- it still has to be bent over the open shell of a canoe and threshed by hand, by the Ojibway Indians of Minnesota and Wisconsin and surrounding parts. Though they grow it commercially in California now too, it's still expensive to harvest.

    If you go to a proper supermarket, which they may not have down there in exurban Kent, you should be able to find it in the bulk section, where it's cheaper. I suspect the commercial brands are being dropped because the cost is so high. But it's definitely not going away. I love the stuff myself; it's my favorite "rice" (though it's not technically rice at all), although some of the other black and red varieties like "black jasmine" from Thailand or "mahogany" rice are good too.

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    Reputation: 43
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